No branding. No washes. No embroidery. No ad campaigns. No celebrities. The Unbranded Brand is a crazy concept in the world of premium apparel. While other companies try to create a brand image through expensive ad campaigns and celebrity endorsements, they do the opposite. They believe that overpriced and overhyped jeans are silly. That’s why we decided to focus on the core essentials instead: great fits, solid construction, and top quality selvedge denim. By eliminating all that is unnecessary about branding, we can offer a better product at a better price. The Unbranded Brand is as simple as that.