Bellerose's aim is to influence the lifestyle of individuals, without dictating their choices. The brand was started in the summer of 1989 here in Belgium. With references to workwear and the army, the Bellerose man revisits the “old school” to suit an allure that is at the same time casual and unique. Designing garments without compromise allows them to focus on genuine products and authentic values. Bellerose is the master in the subtle yet smart use of details in its clothing. Using their talent for details, developed over time and practice. Their passion is to reinterpret the authentic with a hint of new.